1. Work with the customer behavior, not around it or against it.
Imposing our idea of what we want users to do is rarely productive. Rather, we should inform the designs based on how users naturally behave, even if it feels unfamiliar at first.
2. Consult a diversity of opinions when framing a blurry problem.
Given the exploratory nature of my project, every person I spoke to added a new perspective to think about. These conversations were invaluable in helping me frame my problem effectively.